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Bank of America: Saving Lives with (RED) Since 2014

March 3, 2026
Partnership

When a partner brings both scale and heart, the results speak for themselves. 

Since 2014, Bank of America has helped turn partnership into progress, contributing more than $35 million to the Global Fund and proving that purpose can scale when commitment is real. Their support has helped power life-saving programs, strengthen health systems, and expand access to care in communities that need it most. As we reflect on more than a decade of collaboration, we are looking back at some favorite (BANK OF AMERICA)ᴿᴱᴰ moments that show what is possible when ambition, generosity, and action meet.

Take the surprise Times Square concert for World AIDS Day in 2014. Announced just five hours before showtime, it transformed one of the busiest places on Earth into a stage for purpose, with performances from Chris Martin, Bruce Springsteen, and others. It felt spontaneous, electric, and impossible to ignore. Exactly the point.

Then there was the Super Bowl moment in 2014 that turned music into momentum. When U2 and Bank of America premiered Invisible in a national spot and made the song available for free on iTunes, Bank of America pledged one dollar for every download, generating 3 million dollars for programs supported by the Global Fund in just 36 hours. It was more than a powerful piece of creativity. It was Bank of America’s leadership on one of the world’s biggest stages, choosing to use the Super Bowl platform not to sell a product, but to help save lives. Proof that with the right leadership, a Super Bowl ad can be more than a commercial. It can change outcomes.

And for those who prefer their impact with a side of snacks and cinema, there was the EAT (RED) Food and Film Fest in 2017. Imagine a Bryant Park evening filled with chef-crafted picnic dinners, an outdoor movie screening, summer drinks, and a crowd gathered for a cause. With matching support, the night raised more than $202,000.

Shopping has played its part too.

As the Official Payment Provider of the (RED) SHOPATHON from 2016 through 2018, Bank of America helped turn holiday shopping into an opportunity to save lives. In 2018, they donated twenty cents for every dollar spent on amazon.com/red, raising 1.5 million dollars and proving that when leadership meets intention, even a checkout click can help save lives.

In 2024, Bank of America made it possible for (RED) runners to take on the Boston Marathon and the Chicago Marathon to raise money for life-saving health programs. Phoebe Robinson, Jeffrey McEachern, and Dan Churchill laced up not just to race but to rally support, turning every mile into impact. 

And the moments have continued. From glowing (RED) Bank of America ATM screens during the holiday season that sparked curiosity and conversation, to (RED) pop-ups at the Bank of America Winter Village at Bryant Park with live DJs, giveaways, and immersive experiences, the partnership has consistently met people where they are and invited them into something bigger. It has even crossed finish lines.

Because when purpose shows up where life is already happening, people don’t just notice. They join. And thanks to partners like Bank of America, that collective action continues to help bring life-saving care to communities that need it most.