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(RED) Marks World AIDS Day 2023 With Gifts and Experiences that Save Lives

December 1, 2023

December 1st is World AIDS Day, an international day dedicated to raising awareness around the AIDS pandemic. This year, (RED) partners and supporters came together to bring you powerful new ways to CHOOSE (RED) SAVE LIVES on World AIDS Day and throughout the holiday season.

Apple Offers Many Ways to Support (RED)

Support (RED) with Apple Pay. Apple will donate $1 to The Global Fund for every purchase made with Apple Pay on, in the Apple Store app, or at an Apple Store–now through December 8th! ◊

Additionally, Apple Watch Series 9 is available in a (PRODUCT)ᴿᴱᴰ aluminum case with a (PRODUCT)ᴿᴱᴰ Sport Band, and pairs well with a collection of specially customized watch faces celebrating World AIDS Day.

A portion of the proceeds of every (PRODUCT)ᴿᴱᴰ purchase goes to the Global Fund to fund HIV/AIDS programs in sub-Saharan Africa. For more about Apple’s partnership with (RED), visit

Bank of America Winter Village at Bryant Park Turns (RED)

This holiday season, Bank of America will host a (RED) pop-up shop by the carousel in the Bank of America Winter Village at Bryant Park from November 28-December 3, where consumers can receive free hot chocolate and prizes. Consumers can also see product reveals each day as part of the (RED) Holiday Edit and explore/shop (RED) products in an immersive home experience. In addition, DJ Buka will perform on December 1 from 7:30PM to 10PM (ET).

Fiat (500E)ᴿᴱᴰ Comes to the US This December

Over the past 3 years, (RED) and FIAT have created a unique partnership that fights health emergencies with every purchase of a (RED) Family vehicle. The all-electric FIAT (500e)ᴿᴱᴰ, announced with (RED) as part of World AIDS Day this coming weekend, will be available early next year in the U.S.

Since 2021, FIAT, alongside sister brands Ram and Jeep, has committed over $4.5M to the Global Fund through its partnership with (RED) to support life-saving programs where injustice has enabled pandemics to thrive.

Peloton and (RED) Team Up for a Special (RED) Run This World AIDS Day

In celebration of World AIDS Day on December 1, Peloton and (RED) invite you to the (RED) Run. Join (RED)UCATOR Phoebe Robinson and Peloton’s Jeffrey McEachern as they hit the Tread for a special class in honor of World AIDS Day. Premiering at 8:30am ET | 1:30pm GMT, join the community to learn more about (RED)’s mission to fight AIDS and ways to get involved. The class will be available on the Peloton App+ following the live class to enjoy all year long.

Shop (RED) and Save Live: The (RED) Holiday Edit Continues

The (RED) Holiday Edit continues through December 15th, offering a definitive guide to giving, gifting, and saving lives with daily announcements brimming with gift ideas, experiences, and special surprises for every person on your holiday list. From flash sales to giveaways and one-of-a-kind content, tune into for the next daily reveal. New and noteworthy gifts are available on

Bringing celebrity cheer to the holidays, every daily (RED) Holiday Edit drop will be introduced by incredible (RED) supporters and ambassadors, including: actress, author and comedian, Phoebe Robinson, actors and activists, Javier Muñoz and Logan Browning, former NFL athlete and CEO of Rayze App, Carl Nassib, plus Chefs Hong Thaimee and Tolu Eros, and others. Be sure to check out The (RED) Holiday Edit to see some favorite faces and learn more about how you can choose (RED) and save lives during the holidays.

Join us in the fight to end AIDS and make preventable and treatable diseases preventable and treatable for everyone.

◊ Through December 8, 2023, Apple will donate $1 for every purchase made with Apple Pay on, in the Apple Store app, or at an Apple Store. Donations are limited to a maximum of one million dollars ($1,000,000). The donation goes to the Global Fund to fight AIDS and help fund critical health programs that save lives.