When You Choose (RED), You Help Save Lives.

 
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All things being equal, they are not.

400 BABIES WILL BE BORN WITH HIV TODAY. SAME THING TOMORROW. AND THE NEXT DAY.

 
 

AIDS no longer has to be a death sentence. A pill that costs just 20 cents a day can stop mothers from passing HIV to their babies. Together we have made so much progress, but there is still so much work to be done.

 
 
 
 

(RED) SUPPORTED Global Fund grants have impacted More than 140 million people with prevention, treatment, counseling, HIV testing and care services.

 
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WE PARTNER WITH BRANDS YOU LOVE TO CREATE PRODUCTS and Experiences THAT FUND THE FIGHT TO END AIDS.

We believe in the power of the world's most creative people working together to help those who need it most. When a brand turns a product or service (RED), they make it simple for you to support programs on the ground that help millions of people impacted by HIV/AIDS.

 
 
 

SHOP (RED) SAVE LIVES

 
 
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(RED) Looks good on you

 Repping (RED)? Show it off on social media. When you post your (RED) products, you support the fight to end AIDS.

Use #productred or tag us @red for a chance to be featured

 

 

NEWS & (RED)ITORIAL

Meet (RED) Originals

Say hello to (RED) Originals, (RED)’s first back-to-basics line that helps fight AIDS. Effortless meets edgy with this limited-edition collection. You’ll find hoodies, totes, t-shirts, stickers, pins, and more.

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this Art saves lives

(RED) and Museum of the Street are thrilled to present works from some of the world’s greatest public artists supporting the fight to end AIDS. 50% of proceeds from each sale will go to the AIDS fight through the Global Fund to fight AIDS, Tuberculosis and Malaria.

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What will it take to end AIDS by 2030?

There’s still plenty of work to be done to end AIDS as an epidemic by 2030. It might seem impossible, but we’ve broken down what it will take to end AIDS in the next 10 years.