New York, New York
November, 2007
THE END STARTS (NOW)
We finally have what it takes to end the HIV/AIDS Epidemic
We finally have a shot to end
the HIV/AIDS Epidemic
Powered by our partners
HOW DOES (RED) WORK?
HOW DOES
(RED) WORK?
(RED) partners with brands and people to fund the Global Fund’s fight against AIDS.
Step ONE
You shop (RED) or donate
When you choose (RED) products or donate, your action supports the fight against AIDS.
Step ONE
You shop (RED) or donate
When you choose (RED) products or donate, your action supports the fight against AIDS.
Step ONE
You shop (RED) or donate
When you choose (RED) products or donate, your action supports the fight against AIDS.
Step Two
Partners give their share
(RED) partners contribute to the Global Fund.
Step Two
Partners give their share
(RED) partners contribute to the Global Fund.
Step Two
Partners give their share
(RED) partners contribute to the Global Fund.
Step Three
The Global Fund invests
The Global Fund invests the money in locally led HIV prevention, testing, treatment, and care.
Step Three
The Global Fund invests
The Global Fund invests the money in locally led HIV prevention, testing, treatment, and care.
Step Three
The Global Fund invests
The Global Fund invests the money in locally led HIV prevention, testing, treatment, and care.
Step Four
Lives are saved
These programs help prevent new infections and expand access to lifesaving HIV treatment.
Step Four
Lives are saved
These programs help prevent new infections and expand access to lifesaving HIV treatment.
Step Four
Lives are saved
These programs help prevent new infections and expand access to lifesaving HIV treatment.
How (RED) Works2026How (RED) Works2026How (RED) Works2026The goal
20 years of turning attention into action
20 years of turning attention into action
20 years of turning
attention into action
(RED)-supported Global Fund grants help empower health workers and provide testing, treatment and care in places where injustice has enabled pandemics to thrive.
$800
$800
$800
$800
m+
Raised for the Global Fund
245
245
245
m+
People reached by supported programs
20
20
20
20
years
Years in the fight to end AIDS
Shop (RED)
Shop (REd)
Every purchase sends money straight to the fight.
(RUNNER)RED
Shop with Partner(AHLEM)RED
Shop with Partner(T-FAL)RED
Shop with Partner(woom)RED
Shop with Partner(LADOUBLEJ)RED
Shop with Partner(SAVAS)RED
Shop with Partner(Lobos1707)RED
Shop with Partner(RUNNER)RED
Shop with Partner(AHLEM)RED
Shop with Partner(T-FAL)RED
Shop with Partner(woom)RED
Shop with Partner(LADOUBLEJ)RED
Shop with Partner(SAVAS)RED
Shop with Partner(Lobos1707)RED
Shop with Partner(RUNNER)RED
Shop with Partner(AHLEM)RED
Shop with Partner(T-FAL)RED
Shop with Partner(woom)RED
Shop with Partner(LADOUBLEJ)RED
Shop with Partner(SAVAS)RED
Shop with Partner(Lobos1707)RED
Shop with PartnerChoose • Give • Shop •
Choose • Give • Shop •
Choose • Give • Shop •
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(RED)ITORIAL
Stay up to date on the latest happenings, and all the ways you can choose (RED) and fight AIDS.
(RED)ITORIAL
Stay up to date on the latest happenings, and all the ways you can choose (RED) and fight AIDS.
(RED)ITORIAL
Stay up to date on the latest happenings, and all the ways you can choose (RED) and fight AIDS.
(RED)ITORIAL
Stay up to date on the latest happenings, and all the ways you can choose (RED) and fight AIDS.
