YOUR ACTIONS. YOUR VOICE. YOUR CHOICE. SHOP (RED) SAVE LIVES

 
 
 
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All things being equal, they are not.

AIDS is the leading cause of death
among YOUNG women worldwide.
Yet it is treatable.

Every two minutes a teenager is infected with HIV. Yet it is preventable. AIDS no longer has to be a death sentence. One pill a day for just 20 cents can stop mothers from passing on the virus to their babies. Together we have made so much progress, but there is still so much work to be done.

 
 

(RED) SUPPORTED Global Fund grants have impacted More than 140 million people with prevention, treatment, counseling, HIV testing and care services.

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WE PARTNER WITH BRANDS YOU LOVE TO CREATE PRODUCTS and Experiences THAT FUND THE FIGHT TO END AIDS.

We believe in the power of the world's most creative people working together to help those who need it most. When a brand turns a product or service (RED), they make it simple for you to support programs on the ground that help millions of people impacted by HIV/AIDS.

 
 

SHOP (RED) SAVE LIVES

 
 
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NEWS & (RED)ITORIAL

(RED) A to z

What is (RED)? We’re so glad you asked!

Here’s everything you need to know about (RED), from A to Z.

WATCH ALLISON WILLIAMS

Young women in countries like eSwatini are at a higher risk of HIV when they miss out on education. Allison Williams shows you how (RED) is fighting to end this.

WHY 2019 IS A CRITICAL YEAR IN THE FIGHT TO END AIDS

This year, nearly ONE MILLION people will die from a disease that can be treated with just one pill that costs 20 cents per day. 

The good news? We know how to fight this - and end it. Once and for all.