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#MakeItRed Empowers TikTok’s Community

December 2, 2019

#MakeItRed Empowers TikTok’s Community to Share their Voice in the Fight to End AIDS

TikTok, the leading destination for short-form video, has partnered with (RED) to raise money and awareness for the fight to end AIDS.

In honor of World AIDS Day 2019, TikTok is encouraging users to #MakeItRed to show their support for the AIDS fight. To help TikTok users #MakeItRed, TikTok is turning five of its most popular effects (RED) from December 1 to December 7. For every video uploaded using these effects and the hashtag #MakeItRed, TikTok will donate $1 to (RED)’s fight, up to $500,000. So when users create #MakeItRed videos, they’ll help provide life-saving HIV/AIDS programs in sub-Saharan Africa.

“TikTok’s global community expresses their creativity through videos that capture the joy of everyday moments. We believe that the world’s most creative people working together can impact and help those who need it most.Our #MakeItRed campaign in partnership with (RED) empowers each user to show their support and raise awareness about treatment for AIDS – because every person deserves access to care,” said Bryan Thoensen, TikTok.