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Frequently Asked Questions

“Red is the color of emergency. (RED) uses the force of consumerism to defend the world’s most vulnerable. That’s it. It’s that simple.” – Bono

(RED) was designed to kick-start a sustainable flow of private sector money into the Global Fund, one of the world’s largest funders of global health. Before the creation of (RED), businesses had contributed just $5 million to the Global Fund, which put the Global Fund’s charter under threat. Since launching in 2006, (RED) has generated over $750 million to the Global Fund–more than any other private sector contributor.

 

(RED) works with the Global Fund to distribute (RED) partner funds to HIV/AIDS grants in countries with a high prevalence of HIV and/or mother-to-child transmission of HIV. The majority of (RED)-supported grants operate in sub-Saharan Africa, which is home to more than two-thirds of the global HIV population. (RED) and the Global Fund work closely together to ensure partner money is distributed effectively and transparently across (RED)’s portfolio of grants. (RED) currently funds programs in 8 Sub-Saharan African countries and 2 Latin American countries. Funding is distributed across grants and provides financial support to programs run by local experts.

No. Companies supporting the Global Fund through (RED) partnerships donate 100% of the money raised  to support work on the ground—no overhead is taken. Those donations are made directly to the Global Fund.

(RED) partners dedicate either a total donation each year, or, a percentage of profit from each product sold, that will be donated to the Global Fund. While every partner is different, (RED) carefully chooses like-minded brands who share our commitment to driving both money and heat to fight AIDS and injustice.

Yes, (RED) is a 501(c)(3). (RED) is a division of The ONE Campaign, a 501(c)(3) organization.

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