Unite for (RED). Unite for Life.
United by Snapdragon
(RED), Snapdragon and Manchester United are coming together to drive support for the global fight against health injustice. For the first time ever, the (RED) logo will appear on the front of Manchester United’s iconic red shirt at the Manchester United vs. Arsenal women’s team match on May 10th and the Manchester United vs. West Ham men’s team match on May 11th.
The initiative was announced at Davos, where the Manchester United shirt showcasing the (RED) logo was displayed for the very first time.
Both Qualcomm (through its consumer brand, Snapdragon) and (RED) have a long-term focus of driving impact and changing lives in vulnerable communities. Since 2004, Qualcomm has collaborated with both public and private partners to bring connectivity and technology to underserved communities around the world, while since its launch in 2006, (RED) has generated more than $785 million for the Global Fund, money that has helped more than 325 million people worldwide.
This historic moment, made possible thanks to the Snapdragon front-of-shirt sponsorship of Manchester United, is an opportunity to invite more people than ever to Choose (RED).
The Matches
Limited-Edition Merch
Fans will be able to purchase match-worn shirts with the (RED) logo, in addition to other limited-edition apparel, with all net proceeds going to the Global Fund, with additional matching by the Gates Foundation.
Our Mascot Lubona
Lubona, a spirited 12-year-old girl from Lusaka, Zambia will walk hand-in-hand with Manchester United players as a child mascot during the May 11th match at Old Trafford against West Ham. She is living proof of (RED)’s mission in action. Lubona’s mother Connie, a long-time (RED) ambassador, was diagnosed with HIV in 2004, but thanks to life-saving antiretroviral medication, Lubona was born HIV-free. Today, Connie is thriving as a mother, mentor, and activist.
Lubona represents the millions of lives impacted by the continued investment in global health.
Jennifer Lotito, (RED) President & COO“We could not be more thrilled to share the story of this collaboration and the incredible impact it will have in our fight against health injustice. Together, we are united for (RED).”
Choose (RED). Save Lives.
Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat, and urgency to fight against global health injustice.
Every action you take with (RED) saves lives. Money generated by (RED) goes to the Global Fund to support critical health programs.
Proudly Supporting the Global Fund
Established in 2002, the Global Fund is a worldwide partnership focused on ending the world’s deadliest pandemics: HIV/AIDS, Tuberculosis, and Malaria.
To date, the Global Fund has saved more than 65 million lives, disbursing over $65B to support programs run by local experts in the world’s most vulnerable communities.
(RED)’s Global Fund grants support life-saving programs that empower health workers and provide testing, treatment, and care in places where injustice has enabled pandemics to thrive.
