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Save Lives in Style with (LA DOUBLEJ)RED

June 12, 2025
Partnership

Designed by women, for women, (RED)’s newest style collaboration with (LA DOUBLEJ)ᴿᴱᴰ highlights the power of sisterhood to address health inequality and save lives.

Luxury Milanese fashion house La DoubleJ is launching a limited edition ‘Coupe Rose’ capsule collection, with 100% of profits going to (RED). Founded in 2015 by American journalist and entrepreneur J.J. Martin, La DoubleJ offers bold, joyful, and unapologetically maximalist clothing and homeware. All La DoubleJ products are thoughtfully designed and manufactured in Italy.

The ‘Coupe Rose’ capsule collection features the bestselling Better Than Your Boyfriend’s Shirt and Pull-Up Shorts in fil coupé and the Mini Foulard in 100% Italian silk. Each garment is designed to be comfortable, eye-catchingly stylish, and versatile. The floral jacquard pattern is perfect for both fancy evenings out or relaxing nights in.

To mark the launch of the (LA DOUBLEJ)ᴿᴱᴰ partnership, (RED) supporters and friends of La DoubleJ, including Iman, Noma Dumezweni, Laura Brown, J.J. Martin, Lake Bell, Anne V, Mychal Bella-Bowman, chef Hong Thaimee, Mickey Sumner, Micaela Erlanger, Peyton Dix, Marisol Thomas, Dee Poku, and Angelica Hicks, all appear in a supporting campaign to discuss the importance of sisterhood and raise awareness around the collaboration. Watch the video below, shot by Creative Council members AB+DM:

“Beyond getting the opportunity to put our Sisterhood mission into practice, this project gave me the chance to connect with some of the most extraordinary women who joined us for the campaign—all of whom didn’t hesitate to jump on board and join us and lend their support. That attitude of caring, of listening and showing up is 100% The La DoubleJ Sisterhood at work. We are so grateful to (RED) for continuing to show up in this particularly challenging moment, and for creating this beautiful container that has allowed the LDJ Sisterhood to activate and expand our community around this vital cause.” -J.J. Martin

All money generated from sales of the collection will support (RED)’s mission to deliver life-saving programs to women and girls in vulnerable communities.

The (LA DOUBLEJ)ᴿᴱᴰ ‘Coupe Rose’ capsule collection is available now!

(LA DOUBLEJ)ᴿᴱᴰ ‘Coupe Rose’ capsule collection

La DoubleJ Better Than Your Boyfriend's Shirt Anne V

(LA DOUBLEJ)RED Better Than Your Boyfriend’s Shirt

La DoubleJ

(LA DOUBLEJ)RED Better Than Your Boyfriend’s Shirt

La DoubleJ
Style
We’ll go ahead and say it – this just might be the perfect shirt. One that’s tailored in all the right places but still oversized enough to feel effortlessly laid back. Crafted in glorious voile fil coupé in collaboration with RED, this beauty pops with pretty much anything – your favourite pair of jeans, a printed Pencil Skirt, over a bathing suit, or nothing at all!. Just keep this one close to the chest….not only will your boyfriend will want to steal it, but 100% of proceeds from this item will be donated towards RED’s fight against AIDS (so she’s extra precious!)
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La DoubleJ Better Than Your Boyfriend's Shirt Anne V
La DoubleJ Better Than Your Boyfriend's Shirt Anne V
La DoubleJ Scarf

(LA DOUBLEJ)RED Mini Foulard

La DoubleJ

(LA DOUBLEJ)RED Mini Foulard

La DoubleJ
Style
Give your outfit some Dolce Vita flair with our 100% Made in Italy Foulard crafted in collaboration with RED. The silk square is the oldest trick in the Milanese Sciura style book, always stashed in a handbag to be folded around the hair, wrapped loosely into a crisp shirt collar, or tied onto a wrist, ponytail or bag strap. Crafted from the finest silk twill from Lake Como, this smaller version makes a great pocket or collar companion and arrives in our hand-placed vibration-raising print. Not only will this item elevate your aesthetic but, with 100% of proceeds going to RED, you’ll be playing a part in the vital fight against AIDS
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La DoubleJ Scarf
La DoubleJ Scarf
La DoubleJ Pull-Up Shorts

(LA DOUBLEJ)RED Pull-Up Shorts

La DoubleJ

(LA DOUBLEJ)RED Pull-Up Shorts

La DoubleJ
Style
Step right up for your prettiest pins. Crafted in collaboration with RED, these beauties are a lesson in casual class, arriving with an elasticated waistband in our light summer poplin. These go gorgeously with the mathing Better Than Your Boyfriend’s Shirt from the charitable Red capsule or a classic white tank for all your spirit-searching summer sojourns. Added bonus? All proceeds from this energy-elevating item will be donated to RED’s fight against AIDS.
Shop on Partner Site
La DoubleJ Pull-Up Shorts
La DoubleJ Pull Up Shorts