Manchester United and Snapdragon Team up with (RED) again
Snapdragon and Manchester United are coming together to support the global fight against health injustice by putting the (RED) logo on the front of United’s famous shirt for the second consecutive year.
(RED) will appear on the front of Manchester United’s shirt for the men’s match against Brentford on 25 April* at Old Trafford and the women’s match against Tottenham Hotspur on 26 April* in London.
*Fixtures are subject to change due to broadcast selections and final match scheduling.
The limited-edition adidas shirt will be available for supporters to buy and all net profits will be donated to (RED)’s Global Fund, which has raised more than $800 million since its launch 20 years ago. Additional matching will also be made by The Gates Foundation.
Qualcomm Technologies, Inc. through its Snapdragon® brand, has worked together with (RED) to drive impact and change lives in vulnerable communities. Since 2004, Qualcomm has collaborated with partners to bring new technology to underserved communities around the world, while for 20 years (RED) has partnered with the private sector to fight AIDS, helping more than 350 million people.
The second year of this initiative was launched at the World Economic Forum in Davos.
Don McGuire, EVP and Chief Marketing Officer, Qualcomm Incorporated, said: “Snapdragon’s mission has always been to deliver technology that makes a difference in people’s lives, and our continued support of (RED) reflects that commitment. With billions of Snapdragon-powered devices around the world, we’re helping unlock access to lifesaving healthcare and essential resources that might otherwise be out of reach. As Manchester United’s front-of-shirt partner, we’ve seen, first hand, the global impact of that placement. There’s no better cause to spotlight for Manchester United’s more than one billion fans than (RED) and its fight to end health injustice.”
Marc Armstrong, Chief Business Officer at Manchester United, said: “Through the power and innovation of our partnership with Snapdragon we are, once again, proud to use the front of the famous Manchester United shirt to raise awareness and tell the story of the vital work undertaken by (RED) to fight against health injustice. Snapdragon shares our ambition to use football as a force for good and the second year of this initiative underlines that aspiration, especially at a time when the world faces enormous challenges in supporting the most vulnerable in society.”
Kate Charles, Managing Director, (RED), said: “It’s hugely exciting to see Snapdragon and Manchester United come together with (RED) for the second year running, connecting football fans around the globe to this important fight. To see the teams – as well as the iconic Old Trafford – decked in (RED) perfectly showcases the power of fan culture to help solve health crises where they hit the hardest.”
About (RED)
Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic
brands and people to create products and experiences that raise money, heat and urgency for
global health crises. Every action you take with (RED) saves lives. To date, (RED) has generated over
$800 million from the private sector to address global health crises, supporting the Global Fund
and other key interventions, helping more than 350 million people. (RED) funding supports life-
saving programs that empower health workers and provide testing, treatment and care in places
where injustice has enabled pandemics to thrive. (RED) is a division of the ONE Campaign.
Press Contact: press@red.org