Kate Charles Joins (RED) as Managing Director
2026 sees (RED) celebrate 20 years in the AIDS fight; looks to next era of life-saving impact
New York, January 5, 2026: (RED), the organization co-founded by Bono and Bobby Shriver to fight
AIDS, today announced Kate Charles as the organization’s new Managing Director. Charles joins as
(RED) kicks-off its 20th birthday year, celebrating over $800 million raised for the Global Fund and
more than 350 million people helped, thanks to a galaxy of extraordinary partners and people over
the past two decades. (RED) partners include Apple, Beats, Bank of America, Salesforce, Santander,
Vespa, La DoubleJ, Clare V., Roche, Merck and many others.
Charles will provide strategic direction for (RED) across the organization with an intense focus on
delivery of the commitments to the Global Fund. Her experience in brand partnerships and revenue
growth will lead the team into the next era of impact and success. Charles will report to the
President/CEO of the ONE Campaign, with accountability to the ONE Board of Directors, and
supported by (RED)’s Advisory Board.
Previously Chief Strategy Officer & Managing Partner at Oberland, Ad Age 2x Purpose Agency of
the year, Charles is an impact leader with 20 years’ experience. Her work with purpose-driven
brands across the private and public sectors has included the award-winning ‘Change the Board
Game’ campaign on board diversity for e.l.f. Beauty, as well as groundbreaking work reinventing
legacy brands including women’s healthcare brand, Midol with their “No Apologies. Period”
campaign. Charles also led work to make a 100-year-old brand relevant again with OREO’s ‘Dunk in
the Dark’ marketing initiative, among many others.
Speaking about her appointment, Charles said: “I’m thrilled to join (RED) because their pioneering
approach to social impact influenced me deeply as both a consumer and marketer and I look forward to
being able to lead this iconic brand at such a pivotal moment in its journey”.
Known for blending data, creativity, and cultural insights, Charles’ focus has been on creating work
that moves people forward. She joins (RED) after Jennifer Lotito left its helm following 17 years with
the organization.
“We are delighted to welcome Kate to the (RED) and ONE family,” says Ndidi Okonkwo Nwuneli, the
President/CEO of the ONE Campaign. “Her remarkable experience partnering with iconic global
brands, coupled with a proven track record of driving bold social impact, uniquely positions Kate to
guide (RED) into its next chapter. We look forward to building on our extraordinary legacy together and
accelerating the work that saves lives and strengthens communities worldwide.”
About (RED)
Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic
brands and people to create products and experiences that raise money, heat and urgency for
global health crises. Every action you take with (RED) saves lives. To date, (RED) has generated over
$800 million from the private sector to address global health crises, supporting the Global Fund
and other key interventions, helping more than 350 million people. (RED) funding supports life-
saving programs that empower health workers and provide testing, treatment and care in places
where injustice has enabled pandemics to thrive. (RED) is a division of the ONE Campaign.
About The ONE Campaign
ONE is a global, nonpartisan organization advocating for the investments needed to create
economic opportunities and healthier lives in Africa. Since 2004, it has helped secure more than $1
trillion in new investments that build a safer, more prosperous world. ONE’s trusted advocacy
combines hard-hitting data, grassroots activism and political engagement to influence decision-
makers and drive lasting change.