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Introducing (SMILEY®)RED: a partnership that shares smiles and saves lives

June 11, 2026
Partnership
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Since 1971, The Smiley® Company has been inspiring love and global optimism via fashion, lifestyle, digital media, and beyond. And now, the world’s most recognized brand of positivity is officially joining the (RED) family with several exciting products and activations. This partnership is part of The Smiley® Movement’s Matchmaker for Good program, which unites purpose-led brands to co-create capsule collections with meaning. 

In honor of Pride Month, throughout the month of June Smiley Coffee in NYC is turning (RED). Two limited-edition drinks, a Strawberry Latte and a Vanilla Fondant Shortbread Cookie, are now on the menu, and 10% of every sale supports (RED)’s efforts to fight HIV/AIDS. Stop by Smiley Coffee at 138 Ludlow Street in New York.

Amsterdam-based interior design brand Maison Deux is bringing the (SMILEY®)ᴿᴱᴰ partnership to life on 100% New Zealand wool blankets and cushion covers. The limited edition textile collection adds color, character, and warmth to any home, and 10% of the purchase price will go to support (RED)’s efforts to fight HIV/AIDS and strengthen healthcare systems worldwide.

LOQI, the brand known for its lightweight and durable reusable bags, is joining the celebration with two bold and colorful patterns. These bags are the perfect way to make everyday shopping fashionable, eco-friendly, and convenient, all while showing support for the AIDS fight. 25% of the purchase price is donated to (RED), helping support global health initiatives and community impact projects.

And this is just the beginning. Stay tuned for exciting fashion products joining theSmiley x (RED) collection later this year.

Shop (SMILEY®)ᴿᴱᴰ


(SMILEY®)RED Lucky Black Recycled Bag

Smiley

LOQI produces eco-friendly, durable bags with an emphasis on story-telling and sustainability. Made from one piece of recycled material, the bags are lightweight and incredibly strong.

  • Super–strong: carries 20 kg / 44 lbs
  • Lightweight: weighs 55 g /1.98 oz
  • Compact: Bag 50 × 42 cm / 19.7″ × 16.5″ || Extra Bag Zip Pocket 12 × 12 cm || 4.7″ × 4.7″, Handle 27 cm / 10.6″

LOQI is proud to support (RED) in partnership with Smiley Movement. For every SMILEY® | (RED) product sold, 25% of the purchase price is donated to (RED), helping support global health initiatives and community impact projects.

(SMILEY®)RED Lucky Red Recycled Bag

Smiley

LOQI produces eco-friendly, durable bags with an emphasis on story-telling and sustainability. Made from one piece of recycled material, the bags are lightweight and incredibly strong.

  • Super–strong: carries 20 kg / 44 lbs
  • Lightweight: weighs 55 g /1.98 oz
  • Compact: Bag 50 × 42 cm / 19.7″ × 16.5″ || Extra Bag Zip Pocket 12 × 12 cm || 4.7″ × 4.7″, Handle 27 cm / 10.6″

LOQI is proud to support (RED) in partnership with Smiley Movement. For every SMILEY® | (RED) product sold, 25% of the purchase price is donated to (RED), helping support global health initiatives and community impact projects.

(SMILEY®)RED Maison Deux Blanket Burgundy Red

Smiley

A bold jacquard-woven wool blanket that combines the iconic Smiley® icon with Maison Deux’s playful aesthetic and the mission of (RED).

Woven from 100% New Zealand wool, this premium blanket features a reversible design with inverted colors on the reverse side, allowing you to effortlessly switch between two distinct looks.

Measuring 130 x 200 cm, this luxurious wool blanket is generously sized for relaxing, layering and everyday use. Finished with fringes on the short sides and woven to last, it offers exceptional comfort while making a bold design statement.

Created in partnership with Smiley Movement, this collection supports (RED). For every blanket sold, Maison Deux donates 10% of the purchase price to (RED).

(SMILEY®)RED Maison Deux Blanket Pink Red

Smiley

This limited-edition wool blanket combines the iconic Smiley® icon with Maison Deux’s bold graphic design language and the mission of (RED).

Expertly jacquard-woven from 100% New Zealand wool, this premium blanket features a reversible design with inverted colours on the reverse side, offering two distinct looks in one.

Measuring 130 x 200 cm, this generously sized wool blanket is designed for everyday comfort and lasting quality. Finished with fringes on the short sides and woven in a thick, luxurious quality, it is both a practical essential and a striking decorative piece.

Created in partnership with Smiley Movement, this collection supports (RED). For every blanket sold, Maison Deux donates 10% of the purchase price to (RED).

(SMILEY®)RED Maison Deux Blanket White Red

Smiley

A limited-edition wool blanket that brings together the iconic Smiley® icon Maison Deux’s bold graphic aesthetic and the mission of (RED).

Expertly jacquard-woven from 100% New Zealand wool, this premium blanket features a reversible design with inverted colors on the reverse side, giving you two distinct looks in one.

Measuring 130 x 200 cm, this generously sized wool blanket is perfect for cosy evenings on the sofa, layering on a bed or adding an extra touch of comfort to your favorite chair. Finished with fringes on the short sides and woven in a thick, luxurious quality, it is designed to be enjoyed for years to come.

Created in partnership with Smiley Movement, this collection supports (RED). For every blanket sold, Maison Deux donates 10% of the purchase price to (RED).

(SMILEY®)RED Maison Deux Cushion Cover Burgundy Red

Smiley

Featuring the iconic Smiley® icon reimagined through Maison Deux, this limited-edition cushion cover brings colour, comfort and character to any interior.

Woven from 100% New Zealand wool, the cushion cover combines warmth, texture and timeless design. The rich burgundy and red colour palette adds depth and personality, making it a striking addition to sofas, armchairs and beds.

Measuring 50 x 50 cm, this decorative wool cushion cover is designed to mix and match effortlessly with the matching blanket or your favourite cushions.

Created in partnership with Smiley Movement, this collection supports (RED). For every cushion cover sold, Maison Deux donates 10% of the purchase price to (RED).

(SMILEY®)RED Maison Deux Cushion Cover Pink Red

Smiley

Featuring the iconic Smiley® icon reimagined through Maison Deux, this limited-edition cushion cover brings colour, comfort and character to any interior.

Woven from 100% New Zealand wool, the cushion cover brings together playful design and everyday comfort. The vibrant pink and red colour palette instantly brightens up sofas, armchairs and beds while adding a cheerful touch to your living space.

Measuring 50 x 50 cm, this decorative wool cushion cover is designed to mix and match effortlessly with the matching blanket or your favorite cushions.

Created in partnership with Smiley Movement, this collection supports (RED). For every cushion cover sold, Maison Deux donates 10% of the purchase price to (RED).

(SMILEY®)RED Maison Deux Cushion Cover White Red

Smiley

Featuring the iconic Smiley® icon reimagined through Maison Deux, this limited-edition cushion cover brings colour, comfort and character to any interior.

Woven from 100% New Zealand wool, the cushion cover brings together comfort, colour and playful design. The fresh white and red colour palette adds a playful yet sophisticated touch to sofas, armchairs and beds.

Measuring 50 x 50 cm, this decorative wool cushion cover is designed to mix and match effortlessly with the matching blanket or your favourite cushions.

Created in partnership with Smiley Movement, this collection supports (RED). For every cushion cover sold, Maison Deux donates 10% of the purchase price to (RED).