Introducing (SMILEY®)RED: a partnership that shares smiles and saves lives
Since 1971, The Smiley® Company has been inspiring love and global optimism via fashion, lifestyle, digital media, and beyond. And now, the world’s most recognized brand of positivity is officially joining the (RED) family with several exciting products and activations. This partnership is part of The Smiley® Movement’s Matchmaker for Good program, which unites purpose-led brands to co-create capsule collections with meaning.
In honor of Pride Month, throughout the month of June Smiley Coffee in NYC is turning (RED). Two limited-edition drinks, a Strawberry Latte and a Vanilla Fondant Shortbread Cookie, are now on the menu, and 10% of every sale supports (RED)’s efforts to fight HIV/AIDS. Stop by Smiley Coffee at 138 Ludlow Street in New York.
Amsterdam-based interior design brand Maison Deux is bringing the (SMILEY®)ᴿᴱᴰ partnership to life on 100% New Zealand wool blankets and cushion covers. The limited edition textile collection adds color, character, and warmth to any home, and 10% of the purchase price will go to support (RED)’s efforts to fight HIV/AIDS and strengthen healthcare systems worldwide.
LOQI, the brand known for its lightweight and durable reusable bags, is joining the celebration with two bold and colorful patterns. These bags are the perfect way to make everyday shopping fashionable, eco-friendly, and convenient, all while showing support for the AIDS fight. 25% of the purchase price is donated to (RED), helping support global health initiatives and community impact projects.
And this is just the beginning. Stay tuned for exciting fashion products joining theSmiley x (RED) collection later this year.