Skip to main content
< All (RED)itorial Posts

Apple Launches First Ever (PRODUCT)RED Apple Watch

September 15, 2020

This week, Apple introduced yet another revolutionary new product: the Apple Watch Series 6 (PRODUCT)RED.

With tons of powerful new health and fitness features, including a Blood Oxygen sensor, the Apple Watch Series 6 provides users with a new level of insight into their well-being. And when you choose the (PRODUCT)RED model, you not only support your own health but also the health and wellness of others.

Now through September 30th, Apple will redirect 100% of eligible proceeds from the Apple Watch Series 6 (PRODUCT)RED and other (PRODUCT)RED purchases to the Global Fund’s COVID-19 Response. This will provide critical support to already-weakened health systems in sub-Saharan Africa and, in turn, help preserve life-saving HIV/AIDS programs.

Wondering how to get your hands (or wrist) on the Apple Watch Series 6 (PRODUCT)RED? There’s no need to wait! The new device is available to order now from or the Apple Store app.

Make an even bigger impact by pairing your new Apple Watch Series 6 (PRODUCT)RED with an exclusive matching (PRODUCT)RED band. Choose from the classic Sport Band or Sport Loop, or opt for one of the all-new styles, the Solo Loop or Braided Solo Loop, which will be available beginning in late October.

As a (RED) partner for over 13 years, Apple has generated more than $220 million for the Global Fund. Thank you, Apple, for your longstanding commitment to the AIDS fight and for stepping up to protect the most vulnerable communities from the COVID-19 pandemic.

A portion of the proceeds from every (PRODUCT)RED purchase goes to the Global Fund to fight AIDS. From now until September 30, those proceeds will go to the Global Fund’s COVID-19 Response.