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(RED) Welcomes Kate Charles as Managing Director

January 5, 2026
News

(RED) is kicking off 2026 with some very exciting news: we’re welcoming Kate Charles as the new Managing Director to lead our small but mighty team!

Photo credit: Mitchell Wojcik

Charles joins (RED) as we head into our 20th year, celebrating over $800 million raised for the Global Fund and more than 350 million people helped, thanks to a host of extraordinary partners and people over the past two decades. (RED) partners include Apple, Beats, Bank of America, Salesforce, Santander, Vespa, La DoubleJ, Clare V., Roche, Merck and many others.

Charles will provide strategic direction for (RED) across the organization with an intense focus on delivery of the commitments to the Global Fund. She has a rich portfolio of award-winning work with purpose-driven brands, from the ‘Change the Board Game’ campaign on board diversity for e.l.f. Beauty, to women’s healthcare brand Midol and their “No Apologies. Period” campaign.

Known for blending data, creativity, and cultural insights, Charles’ focus has been on creating work that moves people forward, and her experience in brand partnerships and revenue growth will lead the (RED) team into our next era of impact and success.