Skip to main content
< All (RED)itorial Posts

Explore the Panasonic House of (RED) in NYC

June 14, 2024
Panasonic House of (RED) Entrance

Hey New York City, come hang out with (RED) and Panasonic this weekend (June 14th-16th) at the House of (RED)! Stop by any time from 11am-4pm daily at 27 Mercer Street in SoHo.

Step into a captivating, shoppable pop-up and explore the house. Lounge in our cozy living room with gaming and immersive audio, take a seat at our kitchen table for fresh baked cookies, pose for a photo in our selfie studio, and even sneak a peek in our closet to get glammed up with blowouts, shaves and beard trims.

At the House of (RED), shop the products you fall in love with, play our claw machine game for fun prizes, like Panasonic tech and swag, take home other freebies including luxury bath & beauty products from Molton Brown and more. Plus, you’ll know you’re contributing to a great cause through Panasonic’s partnership with (RED) to fight AIDS and the injustices that allow it to thrive.

Special Events:

  • On Saturday, June 15 from 12:30-1:30pm, Chef Hong Thaimee will host a live cooking demonstration, utilizing her delicious Thaimee Sweet Chili Sauce with a tasting for attendees.
  • On Father’s Day, Sunday, June 16 from 11am-4pm, talented stylists from Astor Place Barber Shop will offer beard trims and shaves.

Last night, we celebrated the launch of the House of (RED) with a VIP House Party. Friends of Panasonic and (RED) got a preview of the space while they sipped on (LOBOS 1707)ᴿᴱᴰ cocktails. Check out some photos below:

We’ll see you this weekend! Make sure to tag @RED in any photos you share on social media!