How (RED) Works — (RED)

(RED) has GENERATED OVER $600 million dollars for the AIDS fight with THE HELP OF OUR partners AND supporters.




(RED) WAS FOUNDED by bono & bobby shriver with one goal in mind


(RED) harnesses the power of people and companies to fight AIDS. (RED) partners with the world’s most iconic brands that contribute profits from the sale of (RED)-branded products and experiences to the Global Fund.

To date, (RED) has generated more than $600 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, eSwatini, Tanzania and Zambia. 100% of that money goes to work on the ground—no overhead is taken. 

Global Fund grants that (RED) supports have impacted more than 140 million people with prevention, treatment, counseling, HIV testing and care services.


Where you live shouldn't determine whether you live. 




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The Global Fund, the recipient of (RED) funds, is a 21st century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics.

As a partnership between governments, civil society, the private sector, and people affected by the diseases, the Global Fund mobilizes and invests nearly $4 billion dollars a year to support programs run by local experts in more than 140 countries. By challenging barriers and embracing innovative approaches, partners are working together to end these epidemics.


(RED) IS A DIVISION OF THE ONE Campaign, A global movement campaigning to end extreme poverty and preventable disease by 2030, so that everyone, everywhere can lead a life of dignity and opportunity. 

ONE believes the fight against poverty isn’t about charity, but about justice and equality. Whether lobbying political leaders in world capitals or running cutting-edge grassroots campaigns, ONE pressures governments to do more to fight extreme poverty and preventable disease, particularly in Africa, and empowers citizens to hold their governments to account.