IN HONOR OF WORLD AIdS DAY, (RED) HOSTS AN ANNUAL SHOPPING EXTRAVAGANZA
SHOP (RED) SAVE LIVES
Each holiday season, (SHOPATHON)RED puts twist on the world of home shopping, offering hundreds of gifts that give back, dazzling art auctions, and so much more. Bringing together partners including Amazon, a multitude of (RED) products, and celebrities from the worlds of film, music, sports and television, (RED) galvanizes people to participate by bidding, buying, posting and sharing—all with one goal in mind—to end AIDS. And it doesn’t stop there.
THERE ARE MANY WAYS TO BE AN ACTIVIST
WHen YOU CHOOSE TO BUY (RED) YOU ARE A POWERFUL FORCE
IN ThE FIGHt to enD AIDS.
BAND TOGether to end AIDS
Every box of (BAND-AID)RED adhesive bandages can provide a day’s worth of life-saving HIV medication. Shop (BAND-AID)RED and wear your bandages as a symbol of collective action in the AIDS fight.
Join the fight to end AIDS with the iPhone 11 (PRODUCT)RED
This gorgeous new phone features an all-new dual camera system that captures stunning photos and videos, even longer all-day battery life, and the fastest, most powerful chip ever in a smartphone.
Have sex save lives
When you choose (DUREX)RED condoms, you’ve chosen to protect yourself and your partner, and to join the fight against AIDS. Shop (DUREX)RED and show that you give a f**k.
Fight AidS from the sky
AirAsia’s line of (RED) merch has officially taken off. Sold in AirAsia’s in-flight magazine and online, each product helps raise money and awareness for the fight to end AIDS.
JOIN US IN THE FIGHT TO END AIDS
FOLLOW @RED ON SOCIAL MEDIA FOR ALL THE INC(RED)IBLE THINGS WE’RE UP TO and for more ways to get involved