IN HONOR OF WORLD AIdS DAY, (RED) HOSTS AN ANNUAL SHOPPING EXTRAVAGANZA
SHOP (RED) SAVE LIVES
Each holiday season, (SHOPATHON)RED is a twist on the world of home shopping, offering hundreds of gifts that give back, dazzling art auctions, and chances to win outrageous experiences with leading stars. Bringing together partners including Jimmy Kimmel Live!, Amazon, a multitude of (RED) products, and celebrities from the worlds of film, music, sports and television, (RED) galvanizes people to participate by bidding, buying, posting and sharing—all with one goal in mind—to end AIDS. And it doesn’t stop there. During the 2018 (SHOPATHON)RED, Bank of America donated $1.5 million to the Global Fund.
THERE ARE MANY WAYS TO BE AN ACTIVIST
WHen YOU CHOOSE TO BUY (RED) YOU ARE A POWERFUL FORCE
IN ThE FIGHt to enD AIDS.
ONCE-in-a-lifetime (RED) celebrity experiences
HAVE SEX SAVE LIVES
When you choose (DUREX)RED condoms, you’ve chosen to protect yourself and your partner, and to join the the fight against AIDS.
THE (RED) SHOPATHON IS SPONSORED BY BANK OF AMERICA
In December 2018, your (RED) purchases made even more impact on the fight to end AIDS. Bank of America matched every dollar spent on (RED) products on Amazon, resulting in a generous donation of $1.5 million to the Global Fund.
Look good, do good
These limited edition (MCM)RED products will bring any look to life while fighting AIDS at the same time.
POWE(RED) UP TO FIGHT AIDS
Enjoy all your favorite tunes with the Beats by Dre (PRODUCT)RED Solo3 wireless headphones and (PRODUCT)RED Beats Pill + Portable Speaker, all while saving lives.
JOIN US IN THE FIGHT TO END AIDS
FOLLOW @RED ON SOCIAL MEDIA FOR ALL THE INC(RED)IBLE THINGS WE’RE UP TO NOW