IN HONOR OF WORLD AIdS DAY, (RED) HOSTS A SHOPPING EXTRAVAGANZA

SHOP (RED) SAVE LIVES

The (RED) SHOPATHON campaign is a twist on the world of home shopping, offering hundreds of gifts that give back, dazzling art auctions, and chances to win outrageous experiences with leading stars. Bringing together partners including Jimmy Kimmel Live!, Amazon, a multitude of (RED) products, and celebrities from the worlds of film, music, sports and television, (RED) galvanizes people to participate by bidding, buying, posting and sharing—all with one goal in mind—to end AIDS.

 
 
 

YOU COULD BUY A PRODUCT, OR YOU COULD BUY A PRODUCT THAT SAVES LIVES.

Whether you love the color or the cause, when you shop (RED), you are a powerful force in the fight to end AIDS.

 
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MAJOR MOMENTS FROM (SHOPATHON)RED 2017

 
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(RED) ON JIMMY KIMMEL LIVE!

Jimmy Kimmel Live! turned (RED) for the third year with a star-packed special show, showcasing (RED) partners and experiences.

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PARTNERING WITH BANK OF AMERICA

For the second time, Bank of America activated across platforms as Shopathon’s official payment provider.

 
 

(RED) IS ON AMAZON

On World AIDS Day 2017, (RED) launched an Amazon experience that makes it easy for everyone to join the fight to end AIDS. Shop your favorite (RED) products, watch exclusive (RED) content, all on Amazon.com/RED.

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FOLLOW @RED FOR ALL THINGS #SHOPATHON

FEATURED (RED) PRODUCTS

 INSPI(RED) MEN'S TEE  $30.00

INSPI(RED) MEN'S TEE

$30.00

 ALEX AND ANI HEART OF STRENGTH BANGLE: GOLD  $38.00

ALEX AND ANI HEART OF STRENGTH BANGLE: GOLD

$38.00

 BAXTER SHOWE(RED) ESSENTIALS KIT  $65.00

BAXTER SHOWE(RED) ESSENTIALS KIT

$65.00

 APPLE SPECIAL EDITION IPHONE 8/8 PLUS  $699.00 - 799.00

APPLE SPECIAL EDITION IPHONE 8/8 PLUS

$699.00 - 799.00

In support of (SHOPATHON)RED 2015 Scarlett Johansson appears as fictional home shopping television host, named 'Paisley Mantooth', on the set of a parody infomercial promoting more than 100 (RED) products, every one of which raises money for the Global Fund to fight AIDS.