CULMINATING ON DECEMBER 1ST, IN HONOR OF WORLD AIDS DAY, JOIN (RED) IN OUR 4th ANNUAL SHOPPING EXTRAVAGANZA

SHOP (RED) SAVE LIVES

The (RED) SHOPATHON campaign is a twist on the world of home shopping, offering hundreds of gifts that give back, dazzling art auctions, and chances to win outrageous experiences with leading stars. Bringing together partners including Jimmy Kimmel Live!, Amazon, a multitude of (RED) products, and celebrities from the worlds of film, music, sports and television, (RED) galvanizes people to participate by bidding, buying, posting and sharing—all with one goal in mind—to end AIDS. And it doesn’t stop there. For every dollar spent on (RED) products on Amazon, Bank of America will donate 20 cents to the Global Fund up to $1.5 million.


 

 

THERE ARE MANY WAYS TO BE AN ACTIVIST

WHen YOU CHOOSE TO BUY (RED) YOU ARE A POWERFUL FORCE

IN ThE FIGHt to enD AIDS.

 
 
 

ENTER TO WIN A (RED) CELEBRITY EXPERIENCE

 
 Want to hang out with Drake in Miami? Well we have your chance. Enter to win an amazing contest where everything will be totally great

Want to hang out with Drake in Miami? Well we have your chance. Enter to win an amazing contest where everything will be totally great

 YAS KWEEN. We don’t need to tell you how to style your holiday looks, Jonathan Van Ness will. Enter to win a chance for you and a friend to be personally styled by the fabulous star of  Queer Eye for the Straight Guy.

YAS KWEEN. We don’t need to tell you how to style your holiday looks, Jonathan Van Ness will. Enter to win a chance for you and a friend to be personally styled by the fabulous star of Queer Eye for the Straight Guy.

 What could be better than hanging out with Armie Hammer. Going on a date with him and his lovely wife, Elizabeth. Enter to win the chance to have delicious goodies at the couple’s bakery, Bird.

What could be better than hanging out with Armie Hammer. Going on a date with him and his lovely wife, Elizabeth. Enter to win the chance to have delicious goodies at the couple’s bakery, Bird.

 
 

FEATU(RED) PARTNERS

 
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(RED) IS PROUD TO PARTNER WITH DUREX

Zara Laarson made this cool video to tell you what Durex is doing to partner with (RED). Take a look now.

 THE (RED) SHOPATHON IS SPONSORED BY BANK OF AMERICA

This December, your (RED) purchases can go even further in the fight to end AIDS. For every dollar spent on (RED) products on Amazon, Bank of America will donate 20 cents to the Global Fund, up to $1.5 million.

 
 

 FEATU(RED) PRODUCTS

 

JOIN US IN THE FIGHT TO END AIDS

 
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FOLLOW @RED ON SOCIAL MEDIA FOR THE LATEST AND GREATEST ON ALL THINGS SHOPATHON

 

NEW IMPACT STORIES LAUNCHING FOR SHOPATHON

WANT TO SEE HOW YOUR (RED) DOLLARS ARE MAKING A DIFFERENCE? READ THE STORIES BELOW.