To date, Apple has raised over $160 Million for the Global Fund through the sale of (PRODUCT)RED™ devices and accessories. Apple engages its customers in the AIDS fight year round and during key moments through App Store and Apple Pay integrations [as well as employee engagement].
Bank of America has made a 7-year $20 million commitment to support (RED)'s mission to deliver an AIDS-free generation by 2020. As the Official Payment Provider of (SHOPATHON)RED for the past 2 years, Bank of America continues to fight AIDS with (RED) by amplifying key moments around World AIDS Day and encouraging consumers to shop (RED) across digital and social channels, at financial centers and ATMs, and at the Bank of America Winter Village in Bryant Park.
Learn more about how Bank of America supports (RED)'s efforts to fight AIDS.
(RED) Partnership Term: 2014-2020
THIS IS HOW BEATS IS FIGHTING AIDS
Beats contributes a portion of the proceeds from every (PRODUCT)RED™ Beats Solo3 wireless headphones and the (PRODUCT)RED™ Beats Pill+ portable speaker sold to the Global Fund to fight AIDS. Beats continues to fight AIDS with (RED) in launching campaigns that generate awareness and heat for the fight.
Each year to celebrate its (RED) partnership, Belvedere launches a new (BELVEDERE)RED special edition bottle. For every bottle purchased, Belvedere contributes 50% of the profits to the Global Fund to fight HIV/AIDS in Africa—bringing us even closer to a World without AIDS.
To date, Coca-Cola has contributed over $11M to the Global Fund to fight AIDS. Coca-Cola works with (RED) by engaging its global audiences to raise awareness and funds for the fight to end AIDS. Further, through Coca-Cola’s Project Last Mile initiative in partnership with the Global Fund, Coca-Cola leverages its vast experience in supply chain management to help improve the delivery of lifesaving drugs.
(RED) Partnership Term: 2012-2018
THIS IS HOW MCM IS FIGHTING AIDS
MCM has committed $5M to the Global Fund to support (RED)’s fight to end AIDS and to improve the lives and health of women and girls across the globe.
(RED) Partnership Term: 2016-2026
THIS IS HOW TELCEL AND CLARO ARE FIGHTING AIDS
Telcel and Claro have contributed $7M to Global Fund programs in high-prevalence countries in Africa and Latin America. Each November, Telcel and Claro promote a global campaign for (RED), with a portion of every (TELCEL)RED phone purchase going to fight HIV/AIDS. Telcel also raises awareness for AIDS fight in hosting annual road races in Mexico.
Learn more about how Telcel and Claro support (RED)'s efforts to fight AIDS.
(RED) Partnership Term: 2012-2018
THIS IS HOW SALESFORCE IS FIGHTING AIDS
Salesforce has committed $5M to the Global Fund to support (RED)’s fight to end AIDS. Out of the belief that organizations need both funds and technology to change the world, Salesforce has also committed employee volunteer time and technology resources to accelerate (RED)’s mission.
Learn more about how Salesforce supports (RED)’s efforts to fight AIDS.
(RED) Partnership Term: 2015-2020
THIS IS HOW SAP IS FIGHTING AIDS
SAP contributed $1M per year (2012-2017) to Global Fund HIV/AIDS programs in the Kingdom of Swaziland. SAP continues to fight AIDS with (RED) by increasing awareness around HIV/AIDS and communicating the live-saving impact that comes from innovative and strategic public-private partnerships (2018-2019).
(RED) Partnership Term: 2012-2019
THIS IS HOW STARBUCKS IS FIGHTING AIDS
Starbucks has raised over $15M for the Global Fund. Every World AIDS Day, Starbucks hosts an in-store promotion in their U.S. and Canada stores to generate donations to help fight AIDS with (RED).
Learn more about Starbucks ten-year partnership with (RED).
(RED) Partnership Term: 2008-2018
THIS IS HOW DUREX IS FIGHTING AIDS
Durex has committed $5M to Global Fund programs in Africa aimed to improve the lives and health of adolescent girls and women. Durex’s global campaign with (RED) launched with the release of the limited edition (DUREX)RED condom in over 25 global markets. The partnership encourages consumers to Have Sex and Save Lives, as each purchase of (DUREX)RED condoms triggers a contribution to The Global Fund to fight AIDS.
Learn more about the Durex three-year partnership with (RED).
(RED) Partnership Term: 2018-2020
THIS IS HOW AIRASIA IS FIGHTING AIDS
AirAsia is committed to supporting (RED)’s fight to end AIDS in Southeast Asia. AirAsia has launched the first ever (AirAsia)RED aircraft livery and has planned various promotional programs to drive critical awareness of the AIDS fight in the region.