OUR CAMPAIGNS

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(RED)’S MONTH-LONG CULINARY CAMPAIGN THAT TURNS PEOPLE’S FOOD AND DRINK CHOICES INTO THE FORCE TO FIGHT AIDS.

Supported by extraordinary chefs, restaurants, food brands and culinary businesses, EAT (RED) SAVE LIVES raises awareness and money for the Global Fund, to provide life-saving medication to mothers living with HIV to ensure their babies are born HIV-free.

In honor of World AIDS Day, SHOPATHON, is (RED)'s annual holiday shopping extravaganza selling (RED) products and once-in-a-lifetime celebrity experiences.

The (RED) SHOPATHON has something for everyone.  Jimmy Kimmel Live! kicks this campaign off annually and holiday shoppers can fulfill all their gifting needs at (RED)'s Amazon Store. The store features exclusive content and the full collection of (RED)’s lifesaving products.  Holiday shopping and fighting AIDS is easier than ever before.