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- Smart shopper notes that (RED) items cost the same as non-(RED) items. But choosing to buy (RED) means that up to 50% of profits made from those sales will go to fight AIDS in Africa.
- The contribution helps a person affected by HIV in Ghana, Lesotho, Rwanda, South Africa, Swaziland, and Zambia
- The Result? Shopper has some great new (RED) products and is helping to deliver an AIDS Free Generation by 2015. They can also choose (RED) the next time they shop or they can get INSPI(RED) to donate directly to the Global Fund here.