(RED) was founded in 2006 by Bono and Bobby Shriver to get businesses and people involved in the fight against AIDS.
In just over 30 years, AIDS - which is preventable and treatable - has killed more than 36 million people. Today, of the 35 million people in the world living with HIV, 9.7 million have access to life-saving treatment that costs about 40 cents a day. While this is progress as only 400,000 had access to the drugs in 2003, we’ve still got a lot of work to do to get the medicine to all those who need it.
(RED) was created to help provide a sustainable flow of money from the private sector to fight AIDS. We’ve raised over $240 million to date through the sale of (RED) products from iconic companies - like Apple and Starbucks – and from (RED) events. And 100% of that money goes to work on the ground.
Because of the progress made in the fight against AIDS, the world is now on the cusp of an incredible possibility – the virtual elimination of HIV transmission from moms to their babies by 2015. Every day 700 babies are born with HIV. Yet with access to antiretroviral treatment, we can prevent the transmission of the virus from moms to babies. Without it, 50% of babies will die before their second birthday.
Only urgency and action will help us achieve the 2015 goal. If we act now, an AIDS FREE GENERATION can become a reality. The question is not ‘Can we do it?... It’s ‘Will we do it?’