(RED) was founded with a simple mission: To create a sustainable flow of corporate money into the Global Fund to Fight AIDS.
Since our launch over a decade ago, (RED) has contributed more than $500 million to support Global Fund HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100% of the money (RED) raises goes to work on the ground – no overhead is taken.
When you choose to buy (RED), you’re directly supporting diverse range of lifesaving HIV/AIDS programs, including testing, counseling, treatment, and prevention services, sexual reproductive health education, youth engagement programs and much more.
(RED)-supported Global Fund grants have impacted over 110 million lives. Here are five examples of programs (RED) has helped to fund.
Rise Clubs provide much needed positive peer interaction and safe spaces for young women and girls to share and grow. First founded as a response to the high rates of HIV infection among teenage girls and young women in South Africa, Rise Clubs link young women with essential services such as HIV testing, counseling, and treatment, sexual reproductive health services, and educational and economic opportunities. These clubs provide a platform for young women to support each other in navigating the social and cultural challenges that can contribute to increased HIV/STI infections, teen pregnancy and school dropouts.
Kimisigara Youth Center in Rwanda provides community-based services that empower peer mentors to combat stigma and keep fellow youth active and engaged in protecting themselves from HIV. Kimisigara serves hundreds of young people every day, offering HIV testing, counseling and prevention services—all of which are fully integrated into life skills programming including IT education, vocational training, and physical fitness clubs.
APROFAPER is a Rwanda-based NGO promoting economic development, health education, and legal aid to people living with HIV. They focus on providing support through training and outreach services to at-risk populations, including young women and people living with HIV.
Previously unable to work due to high levels of stigma, people living with HIV in Mukamira were struggling to earn a living and support their families. The Mukamira Farming Collective was designed to train HIV+ community members in farming and animal husbandry so as to provide a pathway to earn an income. Simultaneously, the Collective also provides the broader community with knowledge and education about HIV/AIDS and related services to help lower the rate of new infections and reduce stigma and discrimination. What started with only a few members and two cattle has now grown into a small farming operation, from which the Collective now sells manure and milk, and creates biofuel. Thanks to this program, HIV+ HIV+ members of the community are not only accepted by their neighbors, but they are on treatment and healthy enough to work, earning enough money to support their families to thrive as well.
Ruth Oman works at a local food and drink kiosk in Tema, Ghana. When Ruth first found out she was HIV-positive, she feared the reaction of her friends and family. Thanks to the incredible care and support provided by the Tema Hospital staff, Ruth started ARV treatment which has kept her alive and healthy. She met her husband Abraham at an HIV support group, and today, the couple are the parents of five HIV-negative children. In her spare time, Ruth also serves as a health advocate in her community, encouraging other people to speak out about their HIV status and seek out treatment and testing services.
At Adabraka Clinic, Nana runs a pregnancy class for expectant parents, providing education on maternal and newborn child health, as well as ensuring all parents are tested for HIV. If found HIV-positive, Nana and the rest of Adabraka’s stellar nursing team provide support to the expectant mothers to ensure their babies are born HIV free.